REPORT: Leverage the Power of Appboy's Segmentation
To achieve app success, users need to stay engaged. Communication is an essential part of this, as you need to drive each person who uses the app toward desired actions. If you're too aggressive, they may flee. If you aren't direct, they won't know what to do.
In order to communicate effectively with your users, you should create messaging that is tailored to their diverse needs, mindsets and interests. To help you accomplish this, Appboy lets you segment users based on any data point.
Make your outreach more compelling by reviewing:
- Appboy's extensive segmentation options
- How custom attributes and events let you define important in-app actions
- What rich segment data Appboy provides
- Detailed targeted campaign ideas for commonly occurring segments
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How to Create More Compelling Messaging